The principles and ideas of Shakespeare's Henry V and still have practical application in management . Shakespeare , Henry V and the Lessons for Management is a valuable and unique contribution of Professor Vasconcellos e Sá to develop management techniques in Portugal , allowing this country to have a second chance to get up at their own pace , developing a meritocracy and return deserved to win the status of credibility in the group of developed nations . As Professor Vasconcellos e Sa shows , practices and management techniques are to be used in business and in the countries , in order to make them succeed . “I am impressed with Vasconcellos offer of these rich lessons for management leadership and competitive business maneuvering. I only wish that he continues to write more.” Philip Kotler (Professor at Northwestern University) “Every business leader can learn a lot from Jorge Vasconcellos’ brilliant analysis and exceptionally well written lessons for business.” Al Ries (author of the Bestsellers Marketing Warfare, Positioning, etc.)