Lavazza. An industrial story since 1895

| | Titolo | Lavazza. An industrial story since 1895 | | Autore | AA.VV. | | Prezzo | € 6,99 | | Editore | Mondadori Electa | | Lingua | Testo in | | Formato | Adobe DRM | |
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Descrizione |
Lavazza is one of Italy's most important entrepreneurial success stories: the product, the market, advertising, research and challenges. Since 1895 the company has set a solid example of how a family business can become an industry leader in Italy and several international markets. With its strength and determination, the future-oriented Italian group is now in its fourth generation of family ownership.
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