Who is the book for? Leadership with Soul is written for established and aspiring business leaders in all shapes and sizes of organisation, within every market category and industry sector around the world. Anyone, from a management student to a global CEO, who wants to become a more inspirational leader and achieve better outcomes, will benefit from reading this book. About Leadership with Soul In his book, André Lacroix reveals his formula on how to make businesses flourish. He uses his universal humanist principles that have been developed over a long, diverse and outstanding leadership career. André Lacroix explains simple ways you can inspire a global organisation to outperform the competition; how you can create a truly customer-centric organisation; how best to inspire people to follow the lead set at the top, and how to leave a sustainable legacy for the generations to come. For Lacroix, true leadership prioritises sustainability and a desire to make the world an 'ever-better' place for everyone and many of the largest corporations are now adopting the sustainability solutions he envisioned. The 10 Principles of Leadership with Soul Lead with emotional intelligence Imagine the journey and paint the picture for all Energise the organisation to outperform Customer intimacy Reinvent the future Master complexity Embody the strategy at the top Laser-focused execution Ever-better branding glo-cally Sustainable performance for all