Positioning for Fall 2023 previews & highlights with key trade publications - Full-scale PR emphasizing reviews, interviews, features/profiles, and excerpts with major U.S. & Canada print, online, and broadcast media (entrepreneurship interest, business & management, freelance) - Focus on relevant special interest media (podcasts, blogs, magazines, influencers): self-employed, #solopreneurs, entrepreneurs - Targeted advertising campaigns on Facebook and Instagram - Select author appearances & book signing events in Canada & US - Pre-order push and ongoing release promotion in Sutherland House Books newsletter and social media - Reaching out to various Industry Associations & clubs -Media outreach includes, The New York Times, Wall Street Journal, The Globe and Mail, CNBC, Fox Business, Bloomberg