Publicize to religious/Muslim interest publications, online and in print Reach out to Alumni magazines of Yale, the university that awarded him his PhD. Seek reviews from major Muslim academics, scholars and community leaders Giveaways on LibraryThing and Goodreads Numerous prepublication reviews will be sought from Kube's direct consumers Reviews sought in trade magazines, particularly Publishers Weekly Social Media campaign Ebook will be published simultaneously with the print edition Featured blog by the commentary author on the Kube site