How to make more creative, flexible, and impactful decisions with both/and thinking. Based on the authors' own pioneering research on decision-making and paradox. Great, never-before-told stories from people who’ve embraced and/or thinking—i.e, from execs at Lego and IBM to a sixth-generation islander from Fogo who created a popular tourist spot at the end of the world. A bounty of science-backed tools, tricks, and mental models for embracing both/and thinking and applying it at work and at life. Audience: General business readers who want to enhance their decision-making skills. Leaders and managers who are tasked with making tough decisions on a daily-basis. Innovators, creatives, and entrepreneurs.