Popular, proven format: more than 75,000 copies of the Simple Introductions to Science books have sold The author’s dinosaur-related products have sold nearly 35,000 units Market: Parents who want to instill environmental morals, encourage an interest in nature, and entertain their children—all at the same time All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide Full-color photographs and illustrations Part introduction to paleontology and part identification guide to dinosaurs Fun and engaging information about the most important and noteworthy dinosaurs (and famous non-dinosaurs) Educational content applies to life science, ecosystems, heredity, biological evolution, new scientific vocabulary, and more Not intimidating: colorful, appealing design with information geared toward children, ages 6–12 Strong national and international interest in dinosaurs (e.g., books, movies, TV shows, toys) Extreme value: massive information for just $12.95