Adventure Publications has proven success with field guides for the Rocky Mountain states—for example, more than 16,000 Colorado field guides sold in 2022 alone Market: Appeals to foragers, gardeners, and nature-lovers, as well as backpackers, hikers, and campers Identification guide to a wide variety of species: 700 wildflowers, shrubs, and trees Not intimidating: geared toward the average outdoors enthusiast with species organized by color (and a separate section for trees) for easily identifying them Quick ID tips for efficient identification of each species Full-color photographs—larger than other guides!—and visual descriptions assist in field identification “Similar species” feature helps to decide between look-alikes All-in-one source of information, facts, and photos in a concise guide Covers Colorado, Idaho, Montana, New Mexico, Utah, and Wyoming, as well as northern Washington, and Alberta and British Columbia in Canada Extreme value: massive information for less than $25 George Oxford Miller is an author, nature photographer, and botanist; he is also a lifelong resident of the West