Popular, proven format: replaces Amazing Hummingbirds (9781591932468), which sold more than 25,000 copies Market: According to the US Fish and Wildlife Service, about 20% of the population are active bird-watchers, spending more than $40 billion on the hobby, annually Highly stylized, beautiful book Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast Perhaps nothing generates more positive feedback for the author than the newspaper columns he has been writing for more than 25 years Readers have become fans of Tekiela’s style and flair for nature observations and interpretations Reader’s experience: simple, concise text complements stunning images that highlight the lives of hummingbirds Softcover with flaps—coffee table appeal for less than $20