Introduces YA readers to the extremely permissive milieu of 1970’s suburban Los Angeles. Addresses issues specific to teenage boys, including peer pressure, negotiating the minefield of a first romance, and coping with the treacherous territory between the naivete of adolescence and the temptations of young adulthood. Adult crossover appeal as a nostalgic look back at teenagers in the 1970s that will resonate with baby boomers. National PR campaign targeted at media outlets with a focus on Southern California, 1970’s nostalgia, and teenage coming-of-age issues