Dividends provide a form of financial security and reliability. Most people don't want to invest in financial securities because they are risk-averse, and the unpredictability of the market can be discouraging for first-time investors. Investing in dividends will ensure that you don't have to invest a lot of cash and wait a long time to see any returns. Instead, what you will get is a steady stream of income. Not just this, but the income that you receive can be reinvested in the market, and you gradually can build a portfolio that will build up your wealth.