100% PROACTIVITY AS BEING MORE EFFECTIVE Keys to increasing efficiency and effectiveness! What is effectiveness? Effectiveness refers to the degree to which objectives have been achieved and the extent to which objective problems have been solved. It is distinguished without reference to cost. Effectiveness also means "doing the right thing" while efficiency refers to "doing the right thing. Another definition that can be incorporated with this word is the ability of the intervention to do more good than harm to the target population in the real world situation. FIND THE KEYS TO BEING MORE EFFECTIVE AND EFFICIENT!