Simple and practical methods for being a more effective salesperson Sophisticated and easy-to-apply, the sales techniques in this book are based on the gently hypnotic patterns of speech and gesture that all "born" salespeople habitually use to build customer trust, melt resistance and quickly close sales. The techniques are so subtle, so natural and so convincing that few people are even aware of them or recognize their hypnotic power. Leading sales psychologists Donald Moine and Kenneth Lloyd have pinpointed and described these previously little-understood secrets. In the pages of this handbook, you'll see step-by-step how to use these methods to counter any and all objections, put your prospects in a buying mood, and complete more sales than you previously thought possible.